What $50 (or So) Gets You From Six Popular Flower Delivery Services

Spoiler alert: Not as much as we’d hoped, but we still found some good options

Fresh flowers delivered to your doorstep: That’s the promise of online floral delivery services, a $5.3 billion industry in the U.S. (and growing).

These companies ship bouquets from point A to point B, but the shopping experience isn’t always seamless or consistent. And when you’re shelling out a significant amount of money for an arrangement (which we found was pretty unavoidable), you want a quality product and a hassle-free experience.

We decided to look at some online delivery services. Is pricing consistent from brand to brand? Can you count on receiving a bouquet that looks like the one pictured? And just how far can a dollar go?

Choosing the Players

When we chose the companies to order flowers from, we had our work cut out for us. In the past decade, there has been an influx of floral delivery and subscription services.

There are the heritage brands like FTD (originally founded as the Florists’ Telegraph Delivery Association in 1910) and 1–800-Flowers.com, and tinasflowersandgifts.com which carry hundreds of bouquets in an array of colors and styles. And then there are direct-to-consumer (DTC) businesses that take on a bespoke approach — like Farmgirl Flowers — with the intention of contrasting the surplus of options found on traditional sites.

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